|
This interview was carried out with Peter Glenstone, CEO of Exocog at Exocog headquarters, on June 6.
Peter, good morning. Tell us -- where did you get the idea for Exocog?
In my previous career in offshore manufacturing, a huge part of my business was subject to uncertainty. Would the weather hold up long enough to get a shipment of product onto a freighter? Would it get into port safely? Would one of my key suppliers solve its production problems, or should I find an alternate source? I was either lucky or smart when these questions came up, and was able to become pretty successful. But the randomness of all this nagged at me. Surely, there had to be a better way to succeed in business than to rely on chance
I had a childhood interest in weird stuff -- spooky, science fiction type stuff -- and so I had read about all the old studies in ESP and remote viewing. A couple of years ago, I picked up a magazine, and was amazed to see how far the basic science had come. Things that people had only speculated about in the 90s were coming true; the science was coming together. But I'm a businessman, not a scientist. For me, the question was whether this work was solid enough that you could build a serious business on it. I started traveling around, meeting people and building relationships, and found myself in the middle of a great opportunity. The science was almost ripe for the picking, but there were a few key problems keeping the whole story from coming together. Fortunately, I had run into researchers who were specializing in exactly those problems, and who were just on the edges of breakthroughs. They had the ideas; I had the capital they needed to finish them. We came together, worked like madmen for a few months, and got the essence of a business plan and technology portfolio together. That got us our seed funding, and we haven't looked back since.
Can you really do this? Is it really possible to predict the future?
There's a big difference between precognitive forecasting and, as you put it, "predicting the future". We are very careful to note that our forecasts indicate a space of possible future outcomes, which will occur with some definable probability. Exactly what part of this space turns out to be reality is subject to interpretation, by ourselves and by our customers. So, the question is not whether we can predict the future -- nobody can do that, the science just isn't there. Maybe in fifty years, who knows. But, today, can we identify a space of outcomes that will enable our customers to make great business decisions and to get an edge on their competition? Absolutely.
Is this the end of privacy?
Not at all. Precognition is just another kind of market intelligence. Business has always favored the competitor who can get the best information and act on it; we're just taking that concept to another level. Look -- England ruled the seas for hundreds of years because they knew more about weather than anybody else. Was it wrong for them to use their understanding of these invisible movements of wind and wave and temperature for commercial advantage? You might have felt like it was unfair if you didn't have access to it, but there have been whiners all through history. If anything, Exocog is democratizing the business use of precognition. We know there are companies out there using precogs every day; they're just not talking about it. So, no more will just a few companies have a monopoly on precognitive forecasts -- with Exocog, any company can. We're going to fundamentally change the way that business is done, today and in the future.
You seem to be having a big announcement coming up on June 19th. What's that all about?
The event that Exocog has planned for the 19th is an opportunity for us to demonstrate in real detail how our precognitive products and services are going to completely change the business world. We've been pretty quiet about our work until now, because we didn't want to speak up until we were ready. But we've made so much progress in the past couple of months that it was clearly time to be a lot more vocal about our products, the opportunities they bring to our customers, and the leadership role we intend to plan in this market. We'll be giving real-world examples of what we can do, and showing how we build partnerships with our customers that insure their success and their complete satisfaction.
These must be exciting times!
Absolutely, and it's great fun. There's a tremendous rush that comes from knowing that you're about to change the world. I have no doubt that, come the 19th, the world will be very different for all of us.
Tell us about yourself.
There's not much to say. I've almost been married a few times, but I guess I'm really married to my work. That doesn't mean I stay home on a Saturday night, of course. Love to travel, even these days. I guess my one passion is sailing. I grew up in Connecticut, and most weekends, my parents and I would be out at Newport on our boat or somebody else's. It's a great tension reliever these days - a few hours guiding the "Westwind" around the bay, and I'm a new man. Other than that, I play a bit of tennis, I like Northern Italian food with a good red wine, and I try to run a few miles every day. Oh, yeah, I probably drive too fast.
Peter -- thanks for your time and insights, and best of luck with Exocog.
Thank you -- it's been my pleasure.
|